Dec 13th, 2024
Chatbots: Are They a Good Idea?
Many businesses find managing their websites is a complex task that demands constant attention. Professionally managed website services provide an ideal solution to keep websites up-to-date while running smoothly. By employing Eversite’s management services, businesses can ensure optimal performance, enhanced security, and personalized support for their online presence.
Chatbots have been the norm for large companies such as Visa and Amazon for some time now. Recently, you may be noticing that a lot more small and medium-sized companies are employing this AI tool on their sites as well. A chatbot can help decrease shopping cart abandonment, and make it easier for consumers to get important info that may lead to a sale.
There are two main types of bots, those that are AI-enhanced (think Google Assistant and Siri), and others that provide automated information similar to an FAQ page. A properly designed bot can help to lessen the load for your customer service team while also making a visit to your site a more positive user experience. Think about how many times a customer has visited, completed a query via a form, and is never seen again.
Different from a contact form in that they provide a response in real-time, chatbots can help to improve engagement metrics for your business. This tool can help you increase conversion rates as the customers' questions are addressed immediately; while they are still active in the sales funnel. Because chatbots are programmed to navigate users to a live agent when they get stumped, the likelihood of conversion increases. Multiple e-commerce sites that have implemented chatbots report a lower rate of cart abandonment.
Eversite is here to help answer all of your questions and help your business determine which type of chatbot set-up can best meet your site's needs. Let’s get your conversion rates rocketing upward!