The search engine optimization strategy of any business, organization, or individual can be separated into two segments: on-page and off-page SEO. Each is essential to the ongoing success of an optimization campaign, but they behave as two different beasts.
Thankfully, Eversite has a talented staff of trainers that know how to corral even the most ornery of rankings and train them up properly. But what is the effective difference between on-page SEO and off-page SEO, and how can understanding it help you better your search engine rankings?
What is On-Page SEO?
Often known as on-site search engine optimization, on-page SEO is the task of optimizing areas of your website that will have the most pull for your rankings in search engines. This is determined by page speed, accessibility, optimized content, title tags, keywords, and more. This is content that you generally have direct control over and can change as you please on the website.
Title Tags: Targeted keywords must be placed in the title tags on each of your site’s pages. Eversite has decades of experience in the best practices of creating impactful title tags. Knowing how to limit tags to the correct character lengths, manipulating keywords without stuffing them in, and keeping on-point with the message of the brand is essential to our success.
Headings: As the biggest words on the page, headings garner the most attention from one’s eyeballs. Therefore, search engines treat them with extra scrutiny when evaluating your placement in their rankings. However, you want to make sure that your headings will accurately reflect your page’s stellar written content, which Eversite is also proud to offer.
Proper URL Structures: If possible, placing keywords into URLs will greatly help with rankings. We know how to write and redirect URLs in an effective manner; it’s critical to consult with professionals such as Eversite when dealing with redirects of old URLs. We create directories that flow smoothly for users and keep URLs efficient.
Page Loading Speed: Users want speedy loading times, and Google is focused on providing them. Therefore, getting your pages to load faster will greatly improve your rankings in search results. There’s a tool Google uses known as “PageSpeed Insights” that will deduce how fast your website will load on both mobile and desktop. Eversite utilizes tools and techniques that will minimize HTTP requests, guarantee efficient image sizes, minify all CSS, JS, and HTML, enable Gzip compression, optimize browser caching, and prioritize above-the-fold content loading.
Mobile-Friendly SEO: As accessing the internet via mobile devices has become more and more dominant, Google has started to prioritize mobile-friendly websites in their algorithms. Eversite keeps your mobile website functioning smoothly and ranking well by factoring in the end-user experience in all stages of development. We generate mobile usability evaluations to nip any issues in the bud before they become problematic and knock you from your place in the algorithmic sun.
What is Off-Page SEO?
Off-page search engine optimization concentrates on heightening the authority of your domain via procuring links through other websites. A good way to understand how this works is by picturing a small pool of toy boats. Think of the boats as your webpages, the pool as your overall website, and the water as links. As the water begins to fill the pool, the boats rise.
This is the same process that Wikipedia uses in order to rank for everything imaginable in search engines. By utilizing so many links, they are able to flood their pool with water and raise all of their ships to always rise to the top. A scoring mechanism known as “Domain Authority” will be able to deduce how authoritative your website is compared to the competition.The most significant off-page SEO factor is the quality and number of backlinks that link to your website. There are multiple ways that Eversite accomplishes this, such as:
1) Creating and managing blogs with backlinks relating to other sites and pages that operate synergistically with yours.
2) Organize and deploy media influencing/advertising to impact your target audience effectively.
3) Encourage and generate social media shares that will generate links to your content.
4) Create unparalleled content that people will want to return to and link to because of its inherent value.
We at Eversite understand the balance between link quality and quality and know that creating quality, sharable content is the first step on the road to earning valuable links for off-page SEO.
Is On-Page or Off-Page SEO More Important?
At Eversite, we understand that it’s not about deciding between on-page and off-page SEO options; it would be like deciding to play a game of ping-pong with either only paddles or ping-pong balls. Both are required, and they work in-tandem so that your search engine rankings are improved overall.
Just like constructing a home, Eversite lays the foundation before building the walls and roof. On-page SEO will require infrequent refreshing, but balancing the two SEO types will allow both the humans that interface with your website and the search engines that comb it over with their bots to understand it in a manner that will effectively improve your rankings online.
Are you ready to pump up your numbers and achieve a place in the coveted top-five search results? Contact us today, and we’ll show you how it’s done!